#WhatsInYourLowball

By Mikena Albers, Account Assistant

Chrispmix – A simple word that resonates with Caliber clients, family and friends. This trail mix is fruity, nutty and balanced with just enough chocolate to sweeten it up!

Every year the Caliber team tries to out-do the packaging efforts made in previous years. After weeks of deliberation and pitching crazy ideas, it was decided that a stainless steel, 10 ounce Lowball would work perfectly for the Chrispmix distribution of 2016.

We’ve gotten interactive with the receivers of the highly coveted mix in past years by curating the hashtag #Chrispmix and encouraging everyone to post an Elfie Selfie.

Since it went over so well, we created a new hashtag this year: #WhatsInYourLowball. When the photos started rolling in, we collected them on a social landing page that everyone could check out and get inspiration from. We saw the classics, like coffee and beer, and even some more wacky ideas (who puts popcorn into a cup? Oh – that would be me).

As we wrapped up another successful year, we wished everyone a Merry Chrispmix and a Happy New Year and began planning for Chrispmix 2017. Who knows what we’ll come up with next?!

You can still get your photo uploaded to our social landing page. Snap a pic of what’s in your Lowball and send it over to info@thinkcaliber.com. You can also check out the fun we had at the office on assembly day here.