Lucky No. 7

By Caliber Creative

Last week, we celebrated our seventh anniversary in business with a trip down the road to Grand Falls Casino to press our luck and roll some ‘lucky 7s’ at the Craps tables. Thanks to the friendly staff at Grand Falls, and the patient 4 o’clock casino crowd, the Caliber crew got a private, Craps crash-course lesson before hitting the live tables to win big.

A few things we learned that day:

• Sevens are lucky only during the beginning round. Roll sevens to start, and everyone wins! This is how we plan to approach our seventh year in business: start right and keep rolling sevens all year long. Who doesn’t love win-win situations?
• Our designers have serious poker faces. Megan and Kristene brought home the greatest winnings.
• Don’t be afraid of the risky bets! In Craps, bet on doubles and receive the biggest payout. This is something we strive to help our clients do: try something risky, out-of-the-box and different. In the end, you’ll see amazing results.
• We unleashed ‘Casino Kelly’ that day. She is ready to roll the dice and roll hard.
• Place your bets on the sixes and eights. With the highest probability of being rolled, the sixes and eights are lucky too. What this means for us? Caliber is in the middle of some prime-time years: year six and year eight. We can’t wait to see what this year and next year brings!