Get Noticed With Video
By Caliber Creative
Video is everywhere these days. And new ways to share videos are coming out what seems like weekly. First their was Vine, then Periscope, now even Facebook is getting in on the action.
There are many benefits to capitalizing on this new trend for your business.
- Video can give your business a human element. This can be done by showing employees behind the scenes or being transparent about your work or products.
- Video can create a platform of communication between you and your customers. If they have questions, you can answer them. Updates or news can all be provided through video clips, too.
- Video gives another opportunity to provide genuinely interesting content to your customers. If you give them valuable information they are more likely to pay attention to what you’re saying and view you as an expert in your field.
- Research shows that smartphone video viewers are nearly two times as likely as TV viewers to feel a sense of personal connection to brands that show video content.
Here are some local examples of companies that are capitalizing on the video trend:
Parkers – “Tango ‘Til They’re Sore”
This Sioux Falls restaurant has their bartender demonstrate the process of making a drink. With this quick how-to video, they are not only showing customers how the drink is made, but the quality and time spent on each drink. This type of video is a great opportunity to showcase your knowledge and skills.
The Bakery – Why the Bakery?
This downtown Sioux Falls coworking space shows a series of member testimonials. This type of video showcases the good qualities of a business through peer-to-peer validation.
Oh My Word Luxury Paperie – Oh My Word In A Blink
This timelapse video gives the audience a sneak peek behind the scenes of the company’s building remodel. This type of video helps customers feel like they’re a part of your work and transformation.
Caliber Creative – Caliber Creative Moving Video
This is a Caliber produced video documenting our move from Brandon, SD to Sioux Falls, SD. It was a fun way to let everyone know our new location and show our excitement for the transition. This type of video gives your customers a peak at big moments for your company and keeps them in the loop with changes.
Caliber Creative – Website Launch
This time-lapse video helped us announce our new website. By making it a time-lapse we were able to give viewers a lot of information in a short amount of time. This gave us the chance to show off every page on the site without taking up 10 minutes of someone’s day.
Caliber Creative – Crispmix
This is another Caliber video documenting our annual Crispmix event. This type of picture collage video is great for sharing a part of the experience you’ve had with your viewers. Adding text slides and factual information helps tell the story you are trying to convey.
In the end, videos can be simple, informative, or whatever you like. The main goal is to share what you know and who you are with your customers. No, this isn’t another commercial. It’s an opportunity to do something your customer wants to watch. To get started, here’s a great blog article about finding the right content to share.