Creativity Shines in Gold
By Mikena Albers, Account Assistant
We work in a city where there are many creative people that, like us, make awesome work every day. The South Dakota Advertising Federation American Advertising Awards Show (ADDYs for short) gives us all a chance to check out the best of the best from the year! The Caliber team walked away with a few wins of our own this year. It’s extremely exciting to see our work, and our clients, recognized in such an esteemed manner. We were presented with two Gold ADDY awards and two Silver ADDY awards – we squealed when we found out! To see this awesomeness, keep reading.
GOLD ADDY – Family Dental Center | Book Buddies Kids Club
Book Buddies was created for Family Dental Center as a way to regularly engage with patients online and in-office through children’s book giveaways. The program is something that supports FDC’s mission to treat patients like family and encourage healthy, happy smiles. The Book Buddies program was aimed at relationship-building and fostering brand recognition and loyalty. Giveaways were bi-monthly, and consisted of children’s books that each somehow explored the topic of dental health. We designed stickers, in-office signage, Facebook ads and sign-up slips.
GOLD ADDY – PrairieSons Inc | Craftsmen of Comfort Radio Spots
Everyone knows and loves the PrairieSons jingle, especially when it’s following a witty, light-humored radio spot. We love writing these spots because it gives us a chance to have fun with the creative concepts that play into each spot. Give ‘em a listen!
SILVER ADDY – PrairieSons Inc | Weather One-Liners
Now that we’ve got you laughing from those radio spots, these are the billboards that we created to promote seasonal services that PrairieSons offers. For these billboards, quick and to-the-point messaging that incorporated humor similar to their other brand materials was the best way to catch listener attention. Go ahead, laugh on.
SILVER ADDY – Habitat for Humanity of Greater Sioux Falls | Design for a Purpose
This is the second year that we have had the pleasure of creating the poster to announce Habitat for Humanity of Greater Sioux Falls ReStorAtion Art Auction. This year was even more special, because they were celebrating the 5-year anniversary! In four years, they’ve raised enough money to roof three Habitat houses! Over 50 artists have created nearly 70 works of art and furniture from ReStore materials. These are one-of-a-kind originals that can’t be found anywhere else!