Celebrating Caliber ADDY Wins

By Jenny Rackl, digital marketing coordinator

Early in the new year we like to get a little fancy and raise a toast to all of Caliber’s best work from the previous 365 days. Luckily, our urge to don a suit coat or (and?) heels coincides nicely with the South Dakota Advertising Federation’s (SDAF) ADDY Awards Show.

In our line of work, it’s easy to get caught up in the grind of deadlines and campaign schedules, forgetting that it actually feels good to pause and reflect on a job well done.

So, in the spirit of a good pause-and-reflect, we’re excited to share that Caliber was honored this year with six gold and silver ADDYs as well as a Judges Choice Award. The awarded work featured projects done for Plains Commerce Bank and RK Angus Farms. Here are the specifics:

• Judges Choice
  Plains Commerce Bank – Windsor Identity Package
• Silver Sales Promotion – Product or Service Sales Promotion – Sales Kit or Product Information Sheets
  Plains Commerce Bank – “Welcome to Windsor”
• Gold Sales Promotion – Product of Service Sales Promotion – Sales Promotion Campaign
  Plains Commerce Bank – “Pure Opportunity”
• Silver Collateral Material – Stationery Package – Single or Multiple Pieces
  Plains Commerce Bank – Windsor Identity Package
• Gold Direct Marketing – Direct Mail – 3D / Mixed – Single
  Plains Commerce Bank – “The Windsor Story”
• Gold Visual – Logo Design
  RK Angus Farms
• Gold Visual – Logo Design
  Plains Commerce Bank – Windsor Mortgage Solutions

To see the full SDAF ADDY Awards winner book, click here.

All of these projects will advance to the regional District Eight American Advertising (ADDY) Awards, which will include all local winners from Minnesota, Wisconsin, North Dakota and South Dakota.

We had a fun evening taking advantage of photo ops (in our aforementioned fancy attire) and getting to learn about all of the excellent work that other local agencies completed last year. We’re glad it wasn’t up to us to do the judging!