Family Dental Center in Sioux Falls is a well-established dental clinic that is not your ordinary dental practice. After 30 years of embracing their old logo, Family Dental Center asked Caliber Creative to help them launch a new, more modern brand. The result is a look and feel that is just as bright and cheery as their tenured doctors and staff.
Book Buddies was created as a way for Family Dental Center to regularly engage with patients online and in-office through family-friendly children’s book giveaways. The program supports FDC’s mission to treat patients like family and encourage healthy, happy smiles. The Book Buddies program fosters relationship-building and brand loyalty.
Since the Denny Sanford PREMIER Center opened its doors, our friends at Family Dental Center have been proud sponsors of the Sioux Falls Stampede Hockey Club. As sponsors, FDC receives in-game recognition and for this we helped them develop a great interactive promotion, the FDC SMILE CAM. During the FDC SMILE CAM, hockey fans are asked to flash their FDC “Smile on a Stick” (received prior to the game) and the camera finds the most energetic and smiley faces to be projected live onto the screens throughout the complex.
