In 2012, Bramble Park Zoo celebrated their 100th anniversary. To amplify this event, Caliber Creative was selected to give the Zoo a new identity and update all of its marketing materials. Starting with a new logo and tagline, the new marketing campaign encouraged Zoo guests to Come Closer. Bramble Park Zoo offers a unique experience to its visitors and has been one of the area’s largest tourist attractions for many years.
In an effort to boost awareness for Bramble Park Zoo, Caliber Creative concepted and designed a guerrilla marketing installment in two of Watertown’s most populated shopping centers. With this installment not only did the community remember that the zoo was a great feature of their town, but it was also an educational game for the kids to play as their parents shopped. Once the kids had their game cards completed, they could redeem them at the zoo for discounted admission.
