‘Brand Standards’ might sound like a pretty vague term, but it is one of the most important aspects to creating a successful brand. Having a complete set of brand standards will increase your company’s credibility and build up brand recognition. They can vary from simple logo and color guidelines to extensive booklets on type treatment, [ more ]
Hi again, from the Caliber Creative intern! Man, time flies when you’re having fun! I spent 11 weeks at Caliber assisting with content development, copywriting and other duties. I was able to learn and gain experience that will be very beneficial to my future career in the industry. From my time at Caliber, I discovered [ more ]
We celebrated our summer outing by kicking back to our adventurous side. We spent the first half of our afternoon at Thunder Road and the second half at Sherman Park. I would have to say, we brought the THUNDER to Thunder Road. Per usual, there were many fun activities available to entertain us. The Caliber [ more ]
You may have noticed a new trend that has been in existence for a while now, helping others and the Earth. Many companies are taking a wholesome approach at creating a better tomorrow, you might be familiar with some of these widely known brands. Some are even making an effort to directly impact our Sioux [ more ]
We have had the opportunity to work on some really cool client work as well as some neat promotional projects for Caliber in the past year. I have selected the top 5 design lessons we’ve learned so far this year: #5 Specialized finishes are a pain – but totally worth it. Awesome textures and finishes don’t [ more ]