Prairie Lakes Healthcare System, located in Watertown, SD, is a leader in regional healthcare for northeastern South Dakota and western Minnesota. Caliber Creative has been a partner of Prairie Lakes Healthcare System since 2011 and just recently helped them develop a campaign to “refresh” their brand and promote their new regional care approach. With physicians servicing ten counties and more than 87,000 people, our campaign focuses on a single insight and message: One Team. In addition to the One Team campaign, we continue to assist Prairie Lakes Healthcare System in marketing their services lines and highly trained physician specialists.
