Digging In For Good Reason

By Mikena Albers, Account Assistant

When Caliber Creative is provided with the opportunity to work on projects for organizations that invest in the quality and growth of the Sioux Falls community, we jump at it. So when Sioux Falls Area Community Foundation (SFACF) needed a new brand that showcased the importance of their established entity, we dug right in with open arms.

SFACF, a non-profit organization that dates back to 1976, dedicates themselves to bettering our community through partnering with donors to make the Sioux Falls area for good, for ever. They attract, manage and distribute charitable gifts into Sioux Falls and neighboring cities and towns (pretty cool, right?).

We took their for good, for ever mission and paired it with a vision to liven up their existing logo to reach out to a new generation of passionate donors while keeping true to their rich history and heritage. Together, we were able to come up with a brand new logo and look for all of their existing brand materials symbolized by the tree – a visual of strength and longevity with a solid foundation. And the fresh, brighter colors represent joy, positive change and diversity. We carried this new look through all Community Foundation elements, such as: their quarterly newsletter, an updated website, a fresh brand strategy and overview messaging, and we look forward to introducing future collateral materials coming soon. Check it out!

Like SFACF, we too want to do something good for the Sioux Falls area. By working together, the future of Sioux Falls is brighter than ever! Want to learn more about them? Check out their website: sfacf.org