Taking Time to Recalibrate for 2018

By Casey Schultz, Agency Partner

2018 is here and there’s no turning back, and frankly – I’m OK with that. 2017 was a bit of a rollercoaster year here at Caliber. Numbers were up, projects launched without issues and overall we had another very successful year. The only reason I put 2017 in the ‘rollercoaster’ category is due to some of the changes that took place over the course of the year. We’re focusing on three overarching categories here at Caliber to make 2018 even better.

Culture
Culture at an agency (or any place of work, really) is all the rage these days. And we agree, it’s super important. Not only does your company culture help promote positivity throughout the office, but it strengthens your team, stokes the passion of your employees and just makes the overall in-office experience much, much better. With all that being said, we’re working on our culture here at Caliber. It’s one of those things that’s never really done, but it needs to be groomed and nourished at all times in order for it to work properly. There’s really no perfect solution, yet it always needs attention.

Team
Staffing follows right along the same lines as culture. You’ve got to have a positive and strong company culture to attract and retain the best team for your company. We’ve had some staffing changes over the past year, yet I’m confident we’ve got an even stronger team in place today.

Our most recent addition is Jake, our Art Director. Jake has been a great addition to the team thus far and we’re very excited to let him flex his design muscles even further as we get deeper into client assignments. You can learn more about Jake here. Speaking of new staff, have you checked out our open career opportunities?

Clients
Every year, our clients needs and desires change. But this past year, we’ve seen some bigger swings in their focus, goals and plans. While most of those changes are exciting and keep us on our toes, some of these new ideas have certainly pushed our thinking in new directions. In the end, we’re excited to see where all of our client relationships go in 2018, but there is one thing for sure, things will be different in 2018 and we’re always on the lookout for ambitious brands that are ready to step up their game amongst the competition. We love the challenge and we’re ready to be tested yet again.

2018 is sure to hold some surprises, but if history repeats itself, we’ll be more ready than ever and embrace those surprises with open arms. After all, the uncertainty of the advertising world is what keeps our ideas sharp and our team nimble.