The South Dakota Ethanol Producers Association (SDEPA) is a voice of advocacy for ethanol production, marketplace access and the increased acceptance of ethanol in South Dakota and across the United States. Caliber Creative built the “What’s Your E?” campaign for the SDEPA as a way to increase awareness about enriched biofuels and the ethanol industry. We drove engagement through social media platforms and a custom website landing page. The campaign featured several gas gift card giveaways. To enter the giveaways users were asked to share why they choose to fuel up with ethanol. In total, the SDEPA gave away $1,000 worth of Kum & Go gas gift cards throughout the summer.